Sans Normal Budiz 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Qubo' by Hoftype and 'Linotype Ergo', 'Linotype Ergo Paneuropean', and 'Linotype Ergo W2G' by Linotype (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, brand systems, clean, neutral, modern, technical, friendly, versatility, clarity, neutrality, modernity, readability, geometric, monoline, open apertures, rounded terminals, balanced spacing.
A clean, monoline sans with predominantly geometric construction and smooth, rounded curves. Strokes maintain an even thickness with gentle transitions, producing stable, crisp letterforms. Counters are open and generously shaped, and the overall spacing feels balanced and consistent, supporting an even text color. Uppercase forms read as straightforward and structured, while lowercase maintains simple, functional shapes with unobtrusive joins and a clear rhythm across words and lines.
It works well for interface typography, product labeling, and general-purpose communication where consistent rhythm and quick recognition matter. The clear shapes and open counters also make it a solid option for editorial layouts, captions, and signage-style applications that benefit from a calm, modern sans.
The tone is neutral and contemporary, leaning practical rather than expressive. Its calm geometry and restrained detailing communicate clarity and approachability, with a subtle technical sensibility suited to information-forward typography.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity, regularity, and visual neutrality. Its geometric underpinnings and even stroke behavior suggest a focus on dependable readability across a wide range of sizes and contexts.
Round characters like C, O, and G show smooth circular logic, while diagonals in A, V, W, and X remain clean and direct without sharp decorative cuts. Numerals are simple and legible, matching the same even stroke and open-counter approach used in the letters, helping mixed text and UI-style strings feel cohesive.