Sans Normal Ipgoj 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, signage, playful, chunky, friendly, retro, cartoon, friendly impact, playful display, retro charm, tactile feel, rounded, soft corners, bulbous, bouncy, informal.
A heavy, rounded sans with inflated, blobby contours and softened corners throughout. Strokes maintain an even, low-contrast feel, while the outlines show subtle waviness that gives a hand-cut or rubber-stamp character. Counters are compact and often irregular, and terminals tend to be blunt and thick, producing a dense, high-ink footprint. The overall rhythm is wide and steady, with simple geometric bones softened by organic shaping.
Best suited to short-to-medium display settings where bold shapes and personality are an advantage—headlines, posters, packaging, stickers, and storefront or event signage. It can also work for playful UI labels or social graphics when set with generous spacing, but the dense counters make it less ideal for long body text at small sizes.
The font conveys a warm, humorous tone with a distinctly playful, cartoon-like presence. Its puffy silhouettes and slightly uneven edges feel casual and approachable, leaning toward retro signage and kid-friendly branding rather than formal editorial work.
The design appears intended to deliver a bold, friendly display voice with an intentionally imperfect, tactile finish. It prioritizes impact and approachability, combining simple sans structures with soft, swollen forms to create an expressive, attention-grabbing texture.
Uppercase forms read especially blocky and stable, while lowercase adds extra quirk through asymmetric bowls and compact apertures. Numerals match the same inflated, soft-edged construction, keeping a consistent texture across letters and figures.