Sans Normal Ipmur 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Gotham' by Hoefler & Co., 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, 'Almarose' by S&C Type, 'Crunold' by Trustha, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, packaging, kids, headlines, stickers, playful, chunky, friendly, handmade, retro, bold impact, friendly tone, handmade texture, display focus, rounded, blobby, soft corners, bouncy, cartoony.
A heavy, rounded sans with chunky silhouettes and softened corners throughout. Strokes stay broadly uniform, with subtly uneven edges and slightly irregular joins that create a handmade, cutout-like feel rather than a perfectly geometric build. Counters are generally compact and round, apertures are modest, and terminals end bluntly with gentle rounding. Proportions lean wide and stable with a lively rhythm created by small variations in curve tension and stroke outline.
Best suited to large, attention-grabbing text such as posters, playful branding, packaging, product labels, and social graphics. It works well for children’s content, casual food or entertainment themes, and any application that benefits from a bold, friendly voice rather than precision-driven typography.
The overall tone is cheerful and approachable, with a playful, slightly mischievous personality. Its soft, inflated shapes and informal texture suggest a casual, kid-friendly voice that feels more crafty than corporate.
The design appears intended to deliver maximum impact with an informal, handcrafted presence—combining a simple sans structure with softened, organic outlines to feel welcoming and fun in display contexts.
The texture comes from consistent micro-wobble in the outlines, which adds warmth at display sizes but can visually thicken tight interiors in smaller settings. Uppercase forms read as bold and blocky, while lowercase keeps the same rounded heft for a cohesive, poster-like color on the page.