Serif Normal Alti 5 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, luxury, editorial, dramatic, refined, fashion, display elegance, editorial impact, luxury tone, italic dynamism, calligraphic, sculpted, crisp, bracketed, hairline.
A high-contrast serif italic with sharply tapered hairlines, weighty verticals, and crisp, wedge-like serifs. The letterforms show a pronounced forward slant and a calligraphic, sculpted modulation, with narrow joins and elegant stroke endings that often terminate in fine points. Bowls and counters are compact and glossy-looking due to the contrast, while curved letters (C, G, S, a, e) display smooth, continuous stress and delicate terminals. The overall rhythm is lively and slightly elastic, with subtle width variation across glyphs and tightly controlled spacing that reads best at display sizes.
Well suited to headlines, pull quotes, magazine covers, and brand marks where contrast and movement are desired. It also fits premium packaging and event collateral, especially when set with generous tracking and ample whitespace. For long passages, it will be most comfortable in short runs or larger sizes where the hairlines remain clear.
The tone is polished and dramatic, combining classical bookish authority with a fashion-forward, editorial flair. Its sharp contrast and italic energy give it a sense of speed and sophistication, evoking luxury branding and high-end print typography.
The design appears intended as a modernized, high-contrast italic for display typography, emphasizing elegance, sharpness, and a confident editorial presence. It prioritizes visual drama and refined detailing over purely utilitarian text neutrality.
Numerals follow the same italic, high-contrast logic, with thin entry strokes and heavier cores that create strong sparkle on the line. Lowercase details like the single-storey a and the prominent, curved descenders add a distinctly calligraphic character without becoming ornamental.