Sans Superellipse Omrak 1 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Gallinari' by Jehoo Creative, 'Ozonos' by Kufic Studio, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, playful, punchy, retro, friendly, quirky, display impact, approachability, handmade feel, retro flavor, rounded, blocky, compact, soft corners, irregular.
A compact, rounded sans with a soft-rectangular (superellipse-like) construction and slightly irregular, hand-cut rhythm. Strokes stay largely even, with gently bulging verticals and subtly uneven terminals that add warmth. Counters are small to moderate and often rectangular/oval, keeping the texture dense. The lowercase is notably large relative to caps, with simple, sturdy forms (single-storey a and g), while figures are similarly squat and solid, maintaining a consistent dark color in text.
Well suited to display settings such as posters, packaging, storefront or event signage, and branding where a bold, friendly voice is needed. It can work for short bursts of text (pull quotes, labels, UI promos) when set with generous size and spacing to preserve clarity.
The overall tone is friendly and upbeat, with a touch of mid-century/handmade character. Its softened geometry and mildly wobbly edges read casual and approachable rather than strict or corporate, giving headlines a lively, poster-like presence.
The design appears aimed at delivering maximum impact with a soft, approachable geometry—combining sturdy, simplified letterforms with subtle irregularities to avoid a sterile look. It prioritizes personality and readability at display sizes, evoking a retro poster sensibility.
In running text, the compact spacing and heavy color create strong impact but can feel busy at small sizes. The slightly uneven widths and off-straight curves contribute to a handcrafted feel that becomes more apparent as size increases.