Slab Rounded Guli 7 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, branding, posters, invites, friendly, storybook, handmade, quirky, retro, soften slab feel, add whimsy, humanist warmth, readable character, rounded, soft serifs, bouncy, informal, playful.
A lively serif design with softly rounded slab-like terminals and a lightly modulated, monolinear feel. Strokes are slender and smooth, with gentle flare at the ends that reads as rounded slabs rather than sharp brackets. Curves are generous and slightly bouncy, and several forms show whimsical shaping—such as a looped descender on the lowercase g and a curling tail on the uppercase Q—adding character without breaking overall consistency. Spacing and proportions feel compact and readable, with clean joins and a steady baseline rhythm in text.
Well suited to short-to-medium text where a friendly serif is desired, such as children’s publishing, packaging copy, and lifestyle branding. It can also work effectively in headlines, posters, and invitations where its rounded slabs and whimsical details can be appreciated at larger sizes.
The tone is warm and approachable, with a storybook charm that feels human and slightly quirky. Rounded terminals and playful letter details give it an inviting, informal voice that suggests craft, creativity, and a light retro sensibility.
The design appears intended to combine the familiarity of a slab-serif skeleton with softened, rounded endings and a handcrafted rhythm, producing an approachable display-and-text hybrid. Its distinctive tails and curls suggest an emphasis on personality and charm over strict, formal typography.
Uppercase forms stay simple and open, while lowercase brings more personality through curls and hooks on descenders and terminals. Numerals follow the same soft, rounded finishing, keeping the texture consistent across mixed alphanumeric settings.