Sans Normal Obrub 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Nusara' by Locomotype, 'Core Sans M' by S-Core, 'NuOrder' by The Northern Block, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, confident, playful, retro, friendly, impact, approachability, display clarity, branding, chunky, rounded, compact, soft corners, sturdy.
A heavy, rounded sans with compact proportions and a strong, even color on the page. Curves are generously inflated (notably in C, O, S, and 0), while joins and terminals are subtly softened, keeping the forms approachable rather than harsh. Counters tend to be relatively tight for the weight, and the overall rhythm favors broad bowls and sturdy verticals. Numerals are bold and simple, matching the letters with consistent stroke presence and clear silhouettes.
Best suited to display settings where strong presence is needed: headlines, posters, packaging, and branding marks. It can work well for short UI or social graphics where immediacy and warmth matter, but is likely more effective in larger sizes than in long passages of text.
The tone is loud and upbeat, projecting confidence and friendliness with a slightly retro, poster-like attitude. Its rounded geometry and dense weight make it feel informal and energetic, suited to attention-grabbing headlines rather than quiet restraint.
The font appears designed to deliver maximum impact with a friendly, rounded voice—combining sturdy, compact letterforms with smooth curves to stay approachable while remaining highly visible.
The design leans on clear, high-impact silhouettes and rounded construction, which helps maintain recognition at large sizes. At smaller sizes, the tight counters and dense strokes may reduce interior openness, especially in letters with enclosed bowls.