Sans Superellipse Suwo 4 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, signage, industrial, retro, assertive, technical, sporty, impact, space saving, utility, branding, labeling, squared, rounded, compact, geometric, blocky.
A compact, geometric sans with squared proportions and generously rounded corners, giving many forms a rounded-rectangle (superellipse) feel. Strokes are heavy and consistent, with mostly straight-sided verticals and broad, simplified bowls; curves tend to transition into flats rather than staying fully circular. Terminals are predominantly flat, counters are relatively tight, and many joins read as engineered and sturdy. The overall rhythm is dense and punchy, with slightly condensed-looking capitals and sturdy, utility-oriented numerals.
Best suited to display settings where strong presence and compact texture are desirable: headlines, posters, product packaging, branding wordmarks, and signage. It can also work for short UI labels or badges where clarity at larger sizes and a sturdy, technical aesthetic are the priority.
The font projects an industrial, retro-technical tone—confident, no-nonsense, and built for impact. Its rounded-square geometry softens the heaviness just enough to feel approachable while still reading as strong and functional, evoking sports labeling, equipment markings, and classic display typography.
The design appears intended to deliver a high-impact sans with a rounded-square geometry that remains rigid and industrial rather than friendly or bubbly. Its simplified shapes and tight counters suggest a focus on bold, space-efficient messaging and a cohesive, engineered visual system.
Distinctive rounded-rect counters and squared curves create a consistent modular texture across both uppercase and lowercase. The lowercase stays fairly structural rather than calligraphic, and the figures match the same blocky, engineered logic, helping mixed text feel cohesive in headings and short lines.