Sans Superellipse Jumu 3 is a very bold, normal width, high contrast, upright, tall x-height font visually similar to 'Director', 'Director Bengali', 'Director Gujarati', 'Director Malayalam', and 'Director Tamil' by Indian Type Foundry and 'EastBroadway' by Tipos Pereira (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, retro, sports, authoritative, punchy, impact, brand voice, compact display, retro utility, condensed caps, rounded corners, squared curves, ink-trap feel, compact counters.
A heavy, compact display sans built from rounded-rectangle curves and squared-off bowls. The strokes are blocky and assertive, with small counters and tight apertures that create strong black shapes. Corners are consistently softened, while joins and terminals remain crisp, giving the letters a machined, sign-like feel. Proportions favor tall lowercase with short ascenders/descenders, and the numerals and caps maintain a sturdy, uniform rhythm across lines.
This font works best where strong presence and quick recognition are needed: headlines, poster typography, sports or team-style branding, labels, and bold UI or wayfinding moments. It can set short bursts of copy or slogans effectively, but the tight counters suggest avoiding very small sizes or low-contrast printing conditions.
The overall tone is bold and utilitarian, with a vintage athletic and industrial signage character. Its squared curves and dense color feel confident and no-nonsense, leaning toward headline impact rather than delicate nuance.
The design appears intended to deliver maximum impact with a cohesive, rounded-rect geometry—combining friendly corner softening with a rugged, engineered structure for bold display settings.
Several forms show subtly cut-in corners and notched joins that help differentiate shapes at heavy weights, especially in tight bowls and diagonals. The lowercase includes single-storey forms and simplified construction that keeps the texture consistent in long lines of text.