Sans Normal Laber 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Muller' by Fontfabric, 'Creata' by Ivan Petrov, 'Ambulatoria' by Pepper Type, 'Gentona' by René Bieder, 'Centrale Sans' by Typedepot, and 'Cannon' and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, modern, dynamic, impact, motion, branding, emphasis, attention, slanted, sturdy, geometric, friendly, compact.
A heavy, right-slanted sans with broad proportions and thick, even strokes. Letterforms lean on rounded, geometric construction—full bowls, smooth curves, and blunt, squared terminals—creating a dense, high-impact texture. Counters are moderately open for the weight, and the overall rhythm is compact and forward-moving, with consistent stroke behavior across caps, lowercase, and figures.
Best suited to headlines and short bursts of text where impact matters—posters, sports and event branding, packaging callouts, and bold signage. It can also work for subheads and labels when strong emphasis and quick recognition are needed.
The overall tone is energetic and assertive, with a contemporary, action-oriented feel. The strong slant and wide stance read as athletic and promotional, balancing toughness with approachable rounded shapes.
The design appears intended to deliver maximum visual punch with a clean, contemporary voice. Its geometric roundness and strong slant prioritize momentum and brand-forward clarity over delicate detail.
Capitals feel stable and blocky, while lowercase maintains a simple, workmanlike structure with clear joins and minimal detailing. Numerals are similarly bold and straightforward, designed to hold their shape in large sizes and high-contrast settings.