Sans Superellipse Lokiv 7 is a bold, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, mastheads, condensed, retro, theatrical, authoritative, poster-ready, space-saving, headline impact, retro modernity, brand voice, tall, ink-trap-like, rounded corners, soft terminals, vertical stress.
A tall, tightly packed sans with sculpted, superelliptical curves and a strong vertical rhythm. Strokes swing from thick stems to fine hairlines, with rounded-rectangle counters and softened corners that give the shapes a carved, cut-out feel. Many joins show small, notch-like pinch points, and terminals tend toward gently rounded or tapered ends, keeping the texture crisp without looking rigid. Proportions are consistently narrow with ample height, producing a compact, columnar color in text while retaining distinctive individual letterforms.
Best suited to headlines, subheads, posters, and logo/wordmark work where narrow width helps fit long titles and the contrast provides impact. It can also work for short editorial callouts, packaging labels, and mastheads where a strong vertical presence is desirable; for long body copy, it will be most comfortable at larger sizes with generous line spacing.
The font reads as confident and slightly dramatic, with a vintage display flavor that recalls poster titling and editorial headlines. Its tight width and sharp contrast lend it an assertive, attention-grabbing tone, while the rounded geometry keeps it approachable rather than harsh. Overall it feels stylish and deliberate, suited to branding that wants a classic-but-modern edge.
This design appears aimed at delivering a compact display voice that combines geometric rounded-rectangle construction with dramatic contrast for maximum presence in limited horizontal space. The softened corners and pinched joins suggest an intent to keep the forms stylish and distinctive while maintaining clear, legible silhouettes across caps, lowercase, and figures.
The numerals and caps share the same tall, condensed stance, creating strong alignment in stacked settings. The lowercase shows familiar, readable structures but with the same pinched joins and softened rectangular bowls, giving paragraphs a distinctive, slightly compressed texture.