Sans Normal Ammat 7 is a regular weight, wide, low contrast, upright, short x-height font visually similar to 'Artegra Sans' by Artegra, 'Metcon' by Comicraft, and 'Agenor' and 'Geometos Neue' by Graphite (names referenced only for comparison).
Keywords: ui text, brand systems, signage, editorial, presentations, neutral, modern, clean, corporate, friendly, readability, versatility, neutrality, clarity, open counters, rounded forms, geometric, even rhythm, high legibility.
A clean, sans serif with broadly rounded bowls and smooth, continuous curves paired with straight, firmly cut terminals. Strokes are uniform and steady, with minimal modulation, producing an even color in text. Proportions feel expansive with generous internal space and open apertures; round letters read as near-circular while verticals remain straightforward and unadorned. The lowercase shows compact bodies relative to the capitals, and the numerals are clear and uncomplicated with rounded shapes and stable baselines.
It performs well for interface typography, product labeling, and wayfinding where clarity and steady rhythm matter. The broad, open shapes also suit brand systems and marketing collateral that need a modern, neutral sans, and it scales cleanly for presentation titles and supporting copy.
The overall tone is neutral and contemporary, with a calm, dependable presence suited to everyday communication. Its rounded geometry adds approachability without becoming playful, keeping the voice professional and matter-of-fact.
The design appears intended as a general-purpose sans that prioritizes clarity and consistency, using simple geometric construction to produce a modern, versatile voice. Its open counters and restrained detailing suggest a focus on reliable readability across common communication contexts.
In the sample text, the font maintains consistent texture and spacing at larger sizes, with distinct letterforms that avoid visual collisions. The mix of round and straight construction gives it a balanced, workmanlike look that stays crisp in headlines while remaining comfortable in short passages.