Sans Normal Ammat 8 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Interval Next' by Mostardesign; 'Fact' by ParaType; 'Belle Sans' by Park Street Studio; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, corporate, versatility, clarity, neutrality, legibility, modernity, open counters, smooth curves, uniform strokes, soft corners, balanced proportions.
This sans serif presents smooth, rounded forms with uniform stroke thickness and a steady rhythm across uppercase, lowercase, and numerals. Curves are clean and broadly drawn, producing open counters in letters like C, O, e, and a, while straight strokes remain crisp and unembellished. Terminals are mostly straight-cut with subtle softness in the joins, and overall spacing feels generous, supporting clear word shapes in continuous text. Numerals follow the same simple geometry, with clear, readable silhouettes and consistent stroke behavior.
It suits interface copy and product surfaces where clarity and consistency matter, and it also works well for modern brand systems that need a neutral, approachable voice. The open shapes and even texture make it a solid choice for headings, short paragraphs, wayfinding, and presentation graphics.
The overall tone is straightforward and contemporary, aiming for clarity over personality. Rounded construction lends a mild warmth, but the design remains restrained and professional, making it feel dependable and neutral in a wide range of settings.
The design appears intended as a general-purpose sans serif that prioritizes legibility and a calm, modern tone. Its rounded geometry and even stroke treatment suggest an aim to stay versatile—clear enough for functional use while remaining pleasant and approachable in display sizes.
In the sample text, the type maintains legibility at large sizes with even color and minimal visual noise, suggesting a focus on clean text texture and stable proportions. The mix of circular bowls and simple diagonals keeps the design coherent across letters like S, G, and y, avoiding sharp calligraphic contrast or decorative quirks.