Sans Normal Edmet 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui, editorial, signage, packaging, modern, clean, dynamic, friendly, neutral, emphasis, clarity, modernity, readability, versatility, humanist, oblique, rounded, open, crisp.
A slanted sans with smooth, rounded construction and largely monolinear strokes. Curves are generously open, with circular forms (like O, C, e) reading cleanly and evenly, while diagonals (V, W, Y, K) feel sharp and energetic. Terminals are mostly plain and clipped, keeping the texture tidy; counters are open and the spacing appears even, producing a light, steady rhythm in text. The numerals follow the same streamlined logic, with clear, simple silhouettes and minimal ornament.
Well-suited to branding and marketing systems that need a modern italic voice, as well as UI accents, headings, and short-to-medium editorial text. The open forms and consistent slant also make it a good option for signage and packaging where quick recognition matters.
The overall tone is contemporary and straightforward, with an energetic forward lean that suggests motion without feeling aggressive. Its restrained detailing and rounded geometry give it a friendly, approachable voice suitable for general-purpose design.
The font appears intended as a versatile italic sans that remains neutral and readable while adding momentum and emphasis. Its simplified terminals and rounded geometry suggest a focus on clarity, contemporary styling, and smooth texture in continuous text.
The design balances geometric roundness with slightly humanist shaping in letters like a, e, and g, which adds warmth and improves differentiation. The italic angle is consistent across capitals, lowercase, and figures, supporting cohesive emphasis in running text.