Sans Normal Abgug 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Depot New' by moretype (names referenced only for comparison).
Keywords: ui text, editorial, presentations, branding, captioning, modern, clean, businesslike, efficient, neutral, readability, clarity, emphasis, modernity, versatility, oblique, humanist, open counters, rounded terminals, slanted axis.
A clean oblique sans with gently rounded curves, open apertures, and a steady, low-contrast stroke. The italic angle is moderate and consistent, giving forms a forward rhythm without becoming overly cursive. Bowls and rounds are smooth and slightly ovalized, while terminals tend to be softly cut rather than sharply squared. Spacing appears even and practical, with clear interior counters that help maintain legibility across mixed-case and numerals.
Works well for interface copy, dashboards, and product typography where a clean italic is needed for emphasis while staying highly legible. It also suits editorial layouts, reports, and presentations that benefit from a modern, unobtrusive voice, and can support restrained branding applications that prioritize clarity over ornament.
The overall tone is contemporary and functional, with a subtle sense of motion from the slant. It feels businesslike and approachable rather than expressive or decorative, suited to communication that needs to stay neutral and readable.
Likely designed as a dependable italic companion for contemporary sans typography, balancing neutrality with a touch of forward momentum. The intention seems focused on clear reading and consistent rhythm in continuous text while remaining crisp enough for display-sized emphasis.
Uppercase shapes read straightforward and geometric-leaning, while the lowercase shows a mild humanist influence in the open forms and proportions. Numerals follow the same oblique construction and maintain clear silhouettes for quick scanning in text or UI contexts.