Sans Superellipse Hugub 17 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Timeout' by DearType, 'Muller Next' by Fontfabric, 'Gotham' by Hoefler & Co., and 'Floki' and 'Kaarna' by LetterMaker (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, punchy, condensed, sporty, assertive, retro, high impact, space saving, geometric solidity, poster presence, brand punch, blocky, squared-round, compact, heavyweight, high-impact.
A compact, heavy sans with squared-round (superellipse-like) bowls and corners that keep forms tight and geometric. Strokes are consistently thick with minimal modulation, creating a dense color and strong vertical rhythm. Counters are relatively small and apertures tend toward closed, while joins and terminals stay blunt and sturdy rather than sharp. The overall silhouette reads tall and compressed, with simplified shapes that prioritize impact over delicacy.
Best suited to display roles such as headlines, posters, packaging, and bold brand marks where compact width and heavy strokes maximize impact. It can work for short subheads or labels, but extended reading at small sizes may feel dense due to the tight counters and heavy overall color.
The font conveys a loud, no-nonsense attitude—confident and attention-grabbing, with a slightly retro, poster-like energy. Its compact proportions and chunky forms give it a sporty, headline-forward tone that feels bold and direct.
This design appears intended as an impact-oriented condensed display sans: to fit more characters into a line while maintaining a strong, blocky presence. The rounded-rectangle construction suggests a goal of friendly geometry without sacrificing toughness and visual weight.
Round letters such as O/C/G and numerals use rounded-rectangle geometry rather than true circles, reinforcing a constructed, industrial feel. In text settings the weight and tight interior space make it most effective at larger sizes where letterforms can breathe and distinctive shapes remain clear.