Sans Normal Wigus 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gautami' by Microsoft Corporation and 'Akhbar', 'Arial', 'Arial Arabic', 'Arial Nova', 'Arial Paneuropean', and 'Arial Windows compatible' by Monotype (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s, craft branding, playful, handmade, friendly, casual, rustic, handmade feel, display impact, print texture, approachability, rounded, chunky, soft-cornered, textured, irregular.
A heavy, rounded sans with an intentionally imperfect, hand-stamped finish. Strokes are thick and fairly even, with subtly wobbly contours, softened terminals, and occasional rough edges that create a tactile, inked look. Counters are open and simple, with circular and oval constructions dominating; joints and diagonals show mild inconsistency that reads as human-made rather than mechanical. Spacing is straightforward and the overall rhythm is bouncy, with small variations in width and shape that add character without collapsing legibility.
Best suited for display roles where its texture and chunky forms can be appreciated—posters, packaging, labels, and bold UI or web headers. It also works well for kid-friendly materials, event graphics, and casual brand marks where an organic, handmade feel is desired; for longer text, it will be most comfortable at larger sizes with generous line spacing.
The overall tone is warm and approachable, like signage made with paint or a stamp. The slight roughness and unevenness give it a crafty, DIY personality that feels relaxed and upbeat rather than corporate. It suggests informal communication—fun, friendly, and a bit quirky.
The design appears intended to deliver a friendly, hand-printed sans with a deliberately imperfect surface, combining simple rounded geometry with a tactile, worn-in print character. It prioritizes personality and impact over strict typographic regularity, aiming for an authentic, crafted look in display settings.
The distressed texture appears as small nicks and speckling within strokes, most visible in larger sizes, reinforcing a printed or screen-ink aesthetic. Numerals are simple and sturdy, matching the rounded construction of the letters and maintaining a consistent, poster-like presence.