Sans Normal Liraz 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Kommon Grotesk' by TypeK, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, modern, assertive, impact, momentum, clarity, modernity, emphasis, oblique, geometric, rounded, blocky, compact.
A heavy, oblique sans with broad, rounded curves and a sturdy, compact build. Strokes are uniform and dense, with softened corners that keep counters open despite the weight. Uppercase forms feel wide and stable, while lowercase shows single-story shapes (notably a and g) and short, strong terminals that reinforce a punchy texture. Figures are thick and simple, designed for clear silhouettes and high-impact numerals.
Best suited to headlines, display copy, and short emphatic statements where weight and slant can do the expressive work. It fits branding systems that need a modern, athletic edge, as well as packaging and promotional graphics where quick recognition and strong silhouettes matter.
The overall tone is energetic and forceful, with a forward-leaning slant that reads as active and driven. Its bold presence and smooth, rounded geometry suggest a contemporary, sporty confidence rather than a delicate or formal voice.
Likely designed as a high-impact oblique display sans: maximizing immediacy, legibility at large sizes, and a sense of speed. The rounded geometry and sturdy proportions aim to keep the texture friendly and readable while still delivering a strong, attention-grabbing voice.
The italic angle is pronounced enough to add motion, yet the letterforms remain upright in structure, avoiding calligraphic modulation. Spacing appears calibrated for headline sizes, producing a tight, impactful rhythm in continuous text.