Sans Normal Obgiz 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corelia' and 'Salda' by Hurufatfont, 'Corporative Sans' by Latinotype, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, retro, confident, impact, approachability, display emphasis, brand voice, rounded, soft corners, compact, chunky, sturdy.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are generous and smoothly drawn, with softened terminals and subtly squared-off shaping that keeps counters open despite the weight. The rhythm is steady and blocky, with a slightly condensed feel in several letters and a consistent, geometric construction across caps, lowercase, and numerals.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly presence is needed. It performs especially well in short phrases, titles, and display settings where its rounded shapes and dense color can carry the layout.
The overall tone is warm and approachable, with a bold, poster-ready voice. Its rounded massing and softened joins give it a playful, slightly retro flavor while still reading as sturdy and direct.
The design appears intended to provide a high-impact display sans that stays inviting rather than severe. It balances geometric roundness with sturdy, compact letterforms to deliver strong readability and a distinctive, upbeat voice at larger sizes.
Lowercase forms lean toward simple, single-storey constructions and maintain clear counters at display sizes. Numerals follow the same chunky, rounded logic, producing strong silhouettes suited to big type and short bursts of text.