Sans Normal Obrev 9 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, approachable, playful, impact, approachability, display clarity, brand presence, modern simplicity, rounded, soft corners, high impact, sturdy, compact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are generous and smooth, with subtly softened corners that keep the forms friendly rather than rigid. Counters are relatively tight for the weight, giving letters a dense, solid texture, while bowls and rounds (C, O, G, e) stay clean and open enough to remain legible at display sizes. The overall rhythm is steady and upright, with strong verticals, short joins, and a straightforward, geometric-leaning construction.
This font performs best in headlines, posters, and short bursts of text where maximum impact and quick recognition are needed. It’s a strong fit for branding systems, packaging, in-store signage, and promotional graphics that benefit from a friendly but assertive voice. For longer paragraphs, it will work best with generous size and spacing due to its dense letterforms.
The tone is bold and upbeat, projecting confidence without feeling aggressive. Its rounded terminals and buoyant shapes read as approachable and contemporary, making it well suited to energetic, friendly messaging and attention-grabbing headlines.
The design appears intended to deliver a contemporary, high-impact sans with softened geometry—balancing strong presence with an approachable, consumer-friendly feel. It prioritizes bold silhouettes and consistent texture for display typography across branding and promotional contexts.
Lowercase forms emphasize clarity and simplicity, with a single-storey a and g and a sturdy, compact e. Numerals are wide and weighty, matching the letters closely for consistent color in mixed text. The design favors strong silhouette recognition and a uniform, poster-ready texture over airy readability at small sizes.