Serif Flared Viru 10 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: books, editorial, branding, posters, packaging, literary, humanist, warm, vintage, bookish, readability, classic tone, human warmth, distinctive texture, flared ends, wedge serifs, calligraphic, open counters, bracketed feel.
A serif design with subtly flared stroke endings and wedge-like terminals that give the outlines a gently calligraphic pull without strong contrast. Curves are broad and open, with rounded bowls and generous counters; joins stay smooth and slightly softened rather than sharply mechanical. The capitals read clean and classical, while the lowercase introduces more personality through distinctive terminals and a flowing, lightly modulated rhythm. Numerals are straightforward and legible, matching the same flared finishing and steady vertical stance.
Well-suited to book typography, long-form editorial, and cultural or educational materials where a warm, classic serif voice is desirable. It can also work effectively for display headlines, posters, and brand applications that benefit from a traditional, slightly handcrafted tone.
The overall tone feels literary and human, with an old-style warmth that suggests tradition without becoming overly formal. Its flared endings add a touch of hand-made character, creating a calm, approachable voice suitable for reflective or editorial settings.
The design appears intended to blend comfortable readability with a distinctive flared-terminal signature, offering a classic serif foundation enlivened by subtle calligraphic shaping. It aims for a timeless, text-friendly presence that still carries recognizable character in headlines and short phrases.
The letterforms maintain an even, steady color across words, but the terminal treatment adds lively texture at larger sizes. The design’s personality is most noticeable in the lowercase, where curved strokes and tapered finishes create a gently animated reading rhythm.