Sans Faceted Abkem 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'Maza' by Gaslight, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, athletic, industrial, techno, retro, assertive, display impact, geometric clarity, machined feel, signage strength, athletic tone, chamfered, angular, octagonal, blocky, compact.
A heavy, block-based sans with sharply chamfered corners that turn round shapes into faceted, near-octagonal forms. Strokes are uniform and orthogonal in construction, with diagonal cuts used consistently at terminals and corners to create a crisp, planar rhythm. Counters are compact and geometric, apertures tend to be tight, and overall spacing reads sturdy and controlled, producing strong silhouette clarity in caps and numerals.
This font suits display applications where a strong, geometric voice is needed: sports identities, event posters, product packaging, teamwear graphics, and bold interface labels. It performs well in short phrases, titles, and alphanumeric-heavy compositions where the faceted shapes can read as a deliberate stylistic cue.
The faceted geometry and hard cornering give the font an athletic, industrial tone with a techno edge. It feels utilitarian and confident, echoing signage, equipment markings, and competitive sports aesthetics while maintaining a clean, modern directness.
The design appears intended to translate a straightforward sans structure into a faceted, machined look by replacing curves with consistent chamfers and maintaining even stroke weight. The goal is likely a robust, high-impact display style that stays legible while projecting a hard-edged, engineered character.
Capitals are especially impactful, with squared-off internal spaces and consistent corner treatment across curved letters like C, G, O, Q, and S. Numerals follow the same chiseled logic, reinforcing a uniform, display-forward texture in mixed alphanumeric settings. The lowercase retains the same angular vocabulary, helping headings stay cohesive when set in sentence case.