Sans Normal Pumat 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Duplet Rounded' by Indian Type Foundry, 'Linotte' by JCFonts, 'Proper Tavern' by Larin Type Co, and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, social media, playful, friendly, bubbly, casual, youthful, approachability, bold impact, playful branding, softness, rounded, soft, chunky, cartoonish, informal.
A heavy, rounded sans with inflated, pillow-like strokes and fully softened terminals. Curves dominate the construction, with generous counters and a slightly bouncy baseline rhythm that gives letters a hand-drawn, organic feel despite consistent stroke weight. Forms are open and simplified, with compact joins and smooth transitions; punctuation and numerals follow the same soft, blobby geometry for a cohesive texture in text.
Best suited for headlines, short blocks of copy, and branding moments where a warm, playful presence is desired—such as children’s products, snacks and sweets packaging, event posters, stickers, and social graphics. It also works well for logos or badges that benefit from a bold, rounded silhouette.
The overall tone is cheerful and approachable, leaning into a fun, kid-friendly personality. Its softness and exaggerated fullness make it feel lighthearted and informal, more like a friendly display voice than a sober text workhorse.
Likely designed to deliver maximum friendliness and impact through rounded, inflated forms that stay legible and consistent across a full basic set of letters and numerals. The emphasis appears to be on approachable display typography with a distinctive, cartoon-leaning voice.
Spacing appears comfortable at display sizes, creating a dark, even color with rounded gaps between letters. The broad shapes and simplified details help maintain clarity in short phrases, while long paragraphs become visually dense due to the heavy mass and soft corners.