Sans Normal Pumul 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Duplet Rounded' by Indian Type Foundry, and 'Proper Tavern' by Larin Type Co (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, bubbly, retro, youthful, approachability, impact, fun branding, display legibility, retro charm, rounded, soft, chunky, cartoonish, bouncy.
This typeface is built from heavy, rounded strokes with fully softened terminals and corners throughout. Letterforms lean toward circular and oval construction, with generous curves, compact apertures, and minimal internal detailing, creating a smooth, uniform rhythm. The proportions are broad and roomy, and many characters show slightly idiosyncratic shaping (notably in diagonals and joins), which adds a hand-cut, informal feel while remaining clean and consistent at display sizes.
Best suited to short, high-impact settings such as headlines, posters, social graphics, and bold packaging where its rounded forms can read large and confident. It also fits playful branding, children’s materials, and casual product labels where a friendly, informal tone is desirable.
The overall tone is cheerful and approachable, with a toy-like, buoyant personality. Its soft geometry and chunky silhouettes give it a casual, friendly voice that reads as fun and slightly retro rather than corporate or technical.
The design appears intended to deliver maximum friendliness and visual punch through soft, rounded construction and thick strokes, prioritizing personality and immediate recognition in display contexts.
In text, the dense black shapes and tight openings can make counters feel small, emphasizing impact over nuance. The figures and lowercase maintain the same rounded, weighty vocabulary, supporting a cohesive, headline-forward look.