Serif Other Ubbo 11 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, signage, art deco, retro, display, theatrical, vintage, period styling, space saving, headline impact, decorative serif, condensed, flared, tapered, wedge serif, high-waisted.
A condensed serif with tall, columnar proportions and a distinctly stylized construction. Strokes stay relatively even, with subtle tapering and flared, wedge-like terminals rather than heavy bracketed serifs. Curves are narrow and verticalized, giving rounds (C, O, G) a compressed, oval feel, while horizontals remain short and controlled. The lowercase shows a compact x-height and prominent ascenders, with simplified, upright forms and minimal calligraphic modulation. Numerals follow the same condensed, vertical rhythm and read as sturdy, poster-ready figures.
Best suited for display settings where its condensed rhythm and decorative serif treatment can read clearly: headlines, posters, packaging, branding marks, and signage. It can work well when space is tight horizontally and a tall, vintage-forward wordshape is desired.
The overall tone feels Art Deco and vintage, with a theatrical, sign-painted flavor. Its narrow, upright stance and flared terminals create a confident, slightly formal presence that suggests early-20th-century titles and storefront lettering rather than contemporary text typography.
The design appears intended to deliver a period-leaning, architectural serif voice with strong verticality and distinctive terminals, prioritizing personality and compact headline setting over extended reading comfort.
Several letters feature distinctive, architectural details—such as squared shoulders, pinched joins, and sharpened terminals—that enhance character at larger sizes. The tight interior counters and condensed width increase density in words, giving headings a strong vertical cadence.