Sans Normal Usnal 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, headlines, pull quotes, refined, modern, airy, calm, elegant italic, modern clarity, editorial voice, natural rhythm, humanist, slanted, calligraphic, open counters, soft curves.
A slanted, clean-lined sans with gently modulated strokes and a noticeably calligraphic italic construction. Curves are smooth and open, with rounded joins and tapered terminals that keep the texture light and flowing. Proportions feel balanced with a moderate x-height and generous apertures; widths vary subtly across characters, giving words a natural rhythm rather than a rigid, monoline grid.
Works well for editorial layouts, brand identities, and packaging where a modern, refined italic voice is needed. It can also serve effectively in headlines and pull quotes, especially when you want a lighter, more graceful texture than a conventional oblique sans.
The overall tone is polished and understated, reading as contemporary and editorial rather than sporty or industrial. Its soft curvature and steady forward slant add a sense of motion and elegance without becoming decorative.
The design appears intended to provide an italic that feels drawn rather than mechanically slanted—combining sans clarity with subtle calligraphic modulation for a sophisticated, readable tone.
Diagonal strokes and italics-driven forms create a consistent forward momentum across both capitals and lowercase. Numerals share the same refined, slightly calligraphic flavor, helping mixed text feel cohesive.