Sans Normal Hiruv 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, handwritten, casual, approachable, playful, human touch, casual display, friendly branding, informal emphasis, rounded, soft terminals, informal, lively, smooth.
A lively, right-leaning sans with rounded construction and smooth, continuous curves. Strokes stay fairly even and low-contrast, ending in soft, slightly bulbous terminals that reinforce a marker/handwritten feel. Letterforms are open and legible with generous interior counters, while capitals and lowercase show subtly varied widths and a natural, drawn rhythm rather than rigid geometric repetition. Numerals follow the same informal logic, with rounded shapes and a consistent slant that keeps text moving forward.
Works well for branding and packaging that need a friendly, human touch, as well as posters, headlines, and social media graphics where an informal italic voice helps grab attention. It can also suit short UI accents or callouts when a casual, handwritten mood is desired.
The overall tone is warm and personable, reading as conversational and lightly playful. Its italic posture and softened endings give it an energetic, friendly voice suited to informal messaging rather than formal editorial typography.
Likely intended to provide a clean sans foundation with a hand-drawn, italicized gesture—balancing readability with a relaxed, personable character for display and short-to-medium text use.
Curves are prominent throughout, and joins/shoulders feel fluid, giving words a cohesive “single-hand” texture. The uppercase retains simplicity without sharp corners, helping it stay approachable in headings and short phrases.