Sans Normal Higev 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype and 'Mute' by Indian Type Foundry (names referenced only for comparison).
Keywords: branding, posters, packaging, social media, headlines, friendly, casual, approachable, modern, lively, humanist tone, softened modernism, conversational text, friendly branding, rounded, soft terminals, slanted, airy, open counters.
A rounded, slanted sans with smooth, continuous curves and softened stroke endings. Letterforms lean consistently to the right with a steady rhythm and low apparent contrast, giving strokes an even, drawn-with-a-pen feel. Counters are open and generously curved, and joins stay clean without sharp corners; diagonals and bowls maintain a springy, slightly informal geometry. Uppercase shapes are simple and compact, while the lowercase introduces more variation in widths and forms, contributing to a subtly variable, text-friendly texture.
This style suits friendly branding, packaging, and promotional graphics where a modern, personable voice is needed. It also works well for short headlines, pull quotes, and social media graphics where the slant and rounded forms can add energy and charm. In longer passages it can provide a conversational feel, especially at comfortable text sizes with ample leading.
The overall tone is warm and easygoing, with an informal friendliness that feels conversational rather than corporate. Its italic stance adds motion and a lightly playful energy, making the text feel active and personable without becoming decorative.
The design appears intended to deliver a modern sans that reads smoothly while signaling informality through rounded construction and a consistent italic lean. Its emphasis on open forms and softened terminals suggests a goal of maintaining legibility while keeping the personality light, friendly, and contemporary.
Figures and letters share the same rounded construction, helping mixed alphanumeric strings look cohesive. The glyph set shown favors clarity through open shapes and distinct silhouettes, while the softened terminals keep the color light and approachable at display sizes.