Sans Superellipse Etket 3 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Newhouse DT' by DTP Types, 'Fairweather' and 'Kaneda Gothic' by Dharma Type, and 'Expansion' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, industrial, headline, condensed, space saving, high impact, speed cue, modern utility, slanted, compact, sturdy, rounded, high-impact.
A compact, heavy sans with a consistent rightward slant and tightly packed proportions. Strokes are broadly uniform, with rounded-rectangle construction in bowls and counters that keeps curves smooth and controlled. Terminals appear mostly blunt and squared-off, while joins are firm and angular, giving the design a sturdy, engineered feel. The uppercase is tall and compressed; the lowercase stays compact with short extenders and simplified forms, supporting dense setting without looking fragile.
Best used where high impact and space efficiency matter—headlines, posters, and prominent callouts in editorial or advertising layouts. It also fits sports and industrial branding, packaging labels, and condensed signage applications where a strong, fast visual cue is desirable.
The overall tone is assertive and energetic, with a forward-leaning stance that suggests speed and momentum. Its compressed rhythm and heavy color read as utilitarian and performance-oriented, suited to attention-grabbing communication rather than quiet text.
The design appears intended to deliver maximum visual punch in minimal horizontal space, combining a forward slant with robust, low-fragility shapes. Its rounded-rectangular curves and blunt terminals aim for a modern, engineered aesthetic that stays legible at display sizes while projecting speed and strength.
Round letters like C, O, and Q show squarish, softened contours that reinforce a modular, superellipse-like geometry. Numerals are equally condensed and bold, maintaining the same dense texture as the letters for consistent impact in mixed alphanumeric settings.