Sans Normal Selok 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: ui text, app design, web content, signage, packaging, friendly, approachable, clean, modern, casual, approachability, everyday readability, modern neutrality, softened geometry, rounded, soft corners, humanist, open forms, even color.
This sans serif features softly rounded terminals and corners, producing a smooth, friendly texture on the page. Strokes are monolinear with an even, steady rhythm, and counters tend to be open and generous, aiding clarity. Proportions lean toward simple, geometric-leaning construction while retaining mild humanist irregularities in curves and joins, preventing it from feeling rigid. Numerals and capitals appear straightforward and stable, with consistent stroke endings and a cohesive overall color in text.
Its even color and open shapes suit interface copy, web paragraphs, and product messaging where a friendly voice is desired. The rounded terminals can also work well in signage and wayfinding at moderate sizes, and in packaging or brand collateral that aims for approachability while staying clean and contemporary.
The rounded finishing and calm, even stroke give the face a warm, approachable tone. It reads as contemporary and informal without becoming playful or novelty-driven, making it feel practical and welcoming in everyday communication.
The design appears intended as a versatile everyday sans with softened edges to improve friendliness and perceived comfort. It balances straightforward, easily recognized letterforms with gentle rounding to keep long passages readable and the overall impression modern and approachable.
Round dots and smooth joins reinforce the softened character, and the overall spacing feels comfortable in continuous text. The shapes maintain a consistent visual logic across uppercase, lowercase, and figures, helping it hold together in multi-purpose settings.