Sans Normal Sekuh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Marselis' by FontFont and 'Engrez', 'Kohinoor Gujarati', and 'Kohinoor Latin' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, app design, web copy, branding, packaging, friendly, clean, modern, approachable, casual, everyday sans, approachability, clarity, neutral modernity, brand warmth, rounded, soft terminals, humanist, open apertures, even rhythm.
A rounded, monoline sans with softly curved terminals and gently squared curves where strokes turn. Letterforms are built from broad, open bowls and counters, with generous apertures (notably in C, G, S, a, e) and a steady, even rhythm across text. Corners are eased rather than sharp, and diagonals (V, W, X, Y, k) keep a smooth, slightly softened geometry that matches the rest of the set. Numerals follow the same friendly construction, with simple, clear forms and rounded joins.
It suits interface copy, product and app typography, and web content where clarity and a friendly voice matter. The rounded construction also makes it a strong option for consumer branding, packaging, and signage that benefits from a modern but approachable tone.
The overall tone is warm and approachable, combining a contemporary cleanliness with a slightly informal, welcoming character. The rounded finishing and open shapes give it an accessible, people-friendly feel rather than a technical or severe one.
The design appears intended to provide a versatile, everyday sans that reads smoothly while projecting a soft, contemporary personality. Its open forms and rounded terminals suggest an emphasis on legibility and friendliness in both short labels and longer passages.
Spacing appears comfortable and consistent, supporting fluid word shapes in running text. The design balances geometric roundness with subtle humanist cues, keeping characters distinct without looking rigid.