Sans Normal Jokas 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Praxis Next' by Linotype, 'Koning Display' by LucasFonts, 'Niko' by Ludwig Type, 'Diaria Sans Pro' by Mint Type, and 'Le Monde Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, energetic, punchy, confident, playful, impact, motion, headline emphasis, brand energy, approachability, oblique, rounded, soft corners, compact, bouncy.
A heavy, forward-leaning sans with rounded construction and softly blunted terminals. Curves are broad and smooth, while key joins and corners are slightly squared, creating a sturdy, athletic silhouette. Counters stay fairly open for the weight, and the overall rhythm feels compact and dynamic, with a noticeable slant that reinforces motion and emphasis. Numerals and capitals read as bold, blocky forms with clean edges rather than sharp spikes.
Best suited for headlines, poster typography, and branding that needs immediate impact—especially in sports, fitness, and high-energy promotions. It also works well for punchy packaging callouts and short marketing lines where a bold, motion-driven voice is desirable.
The tone is energetic and assertive, with a sporty, action-oriented feel. Its bold massing and oblique posture give it a sense of momentum, while the rounded shaping keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, high-impact sans that reads fast and feels in motion. Its combination of heavy weight, rounded forms, and consistent oblique angle suggests a focus on energetic display typography and attention-grabbing branding.
The lowercase shows a lively, bouncy texture in text, with rounded bowls and sturdy stems that hold together well at display sizes. The overall color is dark and even, producing strong impact in short lines and headlines.