Sans Normal Utbab 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Croma Sans', 'Epoca Pro', 'Foro Sans', 'Orgon', 'Orgon Plan', and 'Qubo' by Hoftype and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, infographics, modern, clean, technical, dynamic, approachable, clarity, contemporary branding, efficient ui, emphasis, oblique, geometric, monolinear, open apertures, rounded terminals.
This is an oblique, monolinear sans with a clean, geometric skeleton and broadly rounded curves. Strokes maintain an even color with minimal modulation, and many joins and terminals read as softly rounded rather than sharply cut. The uppercase forms are straightforward and compact, with a generous, circular O and C and a G that stays open and uncluttered. Lowercase shapes lean toward single-storey constructions (notably the a and g), with open counters and relatively short ascenders/descenders that keep the overall texture tidy and consistent.
It performs well for UI labels, dashboards, and product interfaces where an oblique sans can add emphasis without becoming decorative. The clean shapes and open counters also suit contemporary branding, wayfinding and signage, and punchy headlines or infographic typography where clarity and momentum are useful.
The overall tone is modern and pragmatic, with a slight forward slant that adds motion and a mildly technical feel. Its rounded geometry keeps it from feeling cold, lending an accessible, contemporary voice suited to interface-forward design.
The design appears intended as a neutral, contemporary oblique sans that balances geometric simplicity with comfortable readability. Its consistent stroke weight, open forms, and rounded curves suggest a focus on clear communication in modern digital and editorial contexts.
Numerals are clear and utilitarian, matching the letterforms’ rounded geometry and even stroke color. Diagonal-heavy letters (K, V, W, X, Y) show crisp structure without becoming sharp or aggressive, supporting a smooth, steady rhythm in text.