Sans Normal Utbab 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'EquipCondensed' by Hoftype and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, ui labels, dynamic, clean, modern, confident, sporty, forward motion, modern utility, clean emphasis, display clarity, oblique, rounded, linear, crisp, open.
This is a slanted, geometric sans with rounded bowls and smooth, continuous curves paired with straight, clean terminals. Strokes are even and linear, with minimal modulation, producing a crisp silhouette and steady rhythm. Counters are generally open and spacious, and the shapes lean toward simple circular/elliptical construction, especially in C, O, and G. The italic angle is consistent across uppercase, lowercase, and figures, giving the face a cohesive forward-leaning texture in text.
It works well for headlines and short bursts of copy where a modern, active voice is helpful, such as branding, posters, and advertising. The clean construction and open shapes also suit UI labels, navigation, and product titling where a slanted emphasis is desired without decorative complexity.
The overall tone feels energetic and contemporary, with an assertive forward motion from the consistent slant. Its geometry and clean finishing keep it neutral and practical, while the oblique stance adds a sense of speed and emphasis.
The design appears intended as a versatile, modern oblique sans: geometric enough to feel contemporary and systematized, but restrained and readable for everyday display and interface usage. The consistent slant suggests it’s meant to provide built-in emphasis and motion while remaining broadly usable.
Uppercase forms read sturdy and sign-like, while lowercase maintains clarity through open apertures and straightforward joins. Numerals follow the same oblique construction and rounded geometry, keeping color consistent when mixing text and figures.