Sans Faceted Asku 14 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'XXII DONT MESS WITH VIKINGS' by Doubletwo Studios, 'Evolutics' by Ghozai Studio, 'Hornsea FC' by Studio Fat Cat, 'Cargi' by Studio Principle Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, athletic, militaristic, authoritative, retro, impact, ruggedness, branding, emblematic, condensed, angular, chamfered, octagonal, monolinear.
A condensed, heavy display sans built from straight strokes and sharp chamfered corners, replacing curves with faceted, octagonal shaping. Stems are monolinear and rigid, with squared terminals and consistent corner cuts that create a crisp, mechanical rhythm. Counters are compact and mostly rectangular, and the overall construction favors verticality and tight spacing, giving letters a tall, blocky silhouette. Numerals follow the same hard-edged geometry, with punchy, sign-like forms and minimal internal shaping.
Best suited for headlines, posters, and bold typographic statements where its angular facets can be appreciated. It also fits sports branding, merchandise graphics, packaging, and signage that benefits from an industrial, stamped look. For longer passages, it will work more comfortably as short blocks or subheads rather than extended body text.
The faceted construction and dense, vertical proportions convey a tough, no-nonsense tone with strong associations to industrial labeling and athletic or varsity-style graphics. Its sharp geometry feels assertive and functional, leaning toward a rugged, utilitarian character rather than a soft or friendly voice.
The design appears intended to deliver maximum impact through condensed, blocky forms and planar, beveled corners that evoke cut metal, stenciled labeling, or athletic lettering. Its emphasis on straight edges and uniform stroke weight prioritizes clarity and punch in display settings.
The style reads most clearly at larger sizes where the corner cuts and internal notches remain distinct; in smaller settings the compact counters and dense strokes may close up visually. The consistent angular language across uppercase, lowercase, and figures gives it a unified, emblematic presence suitable for short, high-impact text.