Sans Normal Pidut 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'FF Infra' by FontFont, 'Acherus Feral' by Horizon Type, 'Remoto' by JAM Type Design, and 'Aestetico' by Latinotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids media, friendly, playful, chunky, casual, retro, approachability, display impact, handmade feel, playfulness, rounded, soft, bouncy, informal, handmade.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are monolinear and dense, with rounded terminals and gentle, slightly irregular contours that suggest a tactile, printed or hand-cut quality rather than a mechanically perfect outline. Counters are compact but open enough to keep letters readable at display sizes, and the overall rhythm feels wide and steady. The lowercase is simple and sturdy, with single-storey forms (notably the a and g) and minimal detailing; numerals match the same chunky, rounded construction.
Best suited for posters, bold headlines, packaging, and branding where a friendly, attention-grabbing voice is desired. It also fits children’s media and casual signage. For longer passages, it will work most comfortably at larger sizes with generous spacing due to its heavy color and compact counters.
The font projects a warm, approachable personality with a playful, slightly nostalgic tone. Its soft edges and subtle roughness make it feel human and relaxed, leaning more toward fun and friendliness than strict neutrality.
The design appears intended as a high-impact display sans that balances strong weight with rounded friendliness, adding a subtle handcrafted texture to keep the tone informal and characterful.
In text, the weight and broad set create strong presence and short-line impact, while the soft corners keep the blackness from feeling harsh. The irregularity is consistent across glyphs, giving a cohesive handmade texture without becoming messy.