Sans Normal Woriv 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aeroport' by Brownfox, 'Heavitas Neue' by Graphite, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: children’s media, packaging, posters, headlines, branding, friendly, playful, casual, handmade, approachable, approachability, handmade feel, playfulness, casual readability, rounded, soft, blobby, informal, marker-like.
A rounded sans with softly swollen strokes and subtly uneven contours that feel hand-drawn. Terminals are blunt and cushioned, corners are generously rounded, and curves dominate the construction even in traditionally angular shapes. Proportions are compact and slightly bouncy, with open counters and a steady, readable rhythm; the lowercase shows simple, single-storey forms and a straightforward, minimal treatment of details like the i/j dots. Numerals and capitals maintain the same soft, slightly irregular outline, giving the set a consistent, personable texture.
Well suited to cheerful headlines, posters, packaging, and brand marks that want to signal friendliness and approachability. It also works for children’s materials, casual signage, and short-to-medium passages where a warm, handmade tone is desirable.
The overall tone is warm and informal, with a lighthearted, kid-friendly energy. Its gentle wobble and rounded silhouettes suggest a human touch—more like marker lettering than engineered geometry—making it feel welcoming rather than corporate or strict.
The design appears intended to blend everyday legibility with a handcrafted personality. By keeping forms simple and counters open while adding soft, rounded contours and slight stroke irregularity, it aims to feel playful and human without sacrificing clarity.
In longer text, the soft edges and slightly varying widths create a lively, textured color on the line without looking messy. The design favors clarity through open shapes and generous rounding, while the mild irregularity adds character that becomes more apparent at display sizes.