Sans Normal Bulal 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Linotype Projekt' by Linotype, 'Andulka Sans' by Storm Type Foundry, and 'Nightsans' and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, presentations, signage, neutral, modern, clean, friendly, practical, everyday readability, neutral branding, clear ui, general-purpose, rounded, humanist, open apertures, soft terminals, even color.
A clean sans with gently rounded geometry and an even, steady stroke. Curves are smooth and circular, with open apertures in letters like C, S, and e, and a straightforward, unmodulated rhythm across the alphabet. Uppercase forms read as simple and constructed (notably the straight-sided M and the symmetrical, pointed W), while lowercase keeps a familiar, readable skeleton with a single-storey a and g, a curved-shoulder r, and a lightly descending j. Terminals are mostly softened rather than sharply cut, giving the overall texture a calm, consistent typographic color in text.
Well-suited to interface copy, product and marketing text, and general-purpose editorial layouts where neutrality and readability are key. It also fits wayfinding and informational graphics thanks to its open forms and clear character shapes.
The tone is contemporary and approachable, prioritizing clarity over personality. Its rounded shapes and open counters make it feel friendly and non-authoritarian, while the restrained detailing keeps it professional and understated.
The design appears intended as a dependable, modern workhorse sans: approachable, legible, and consistent across capitals, lowercase, and numerals, with subtle rounding to keep the tone warm without becoming playful.
Figures follow the same rounded, open construction as the letters, with clear differentiation and a smooth baseline presence. The sample paragraph shows comfortable spacing and an even line texture that stays legible at larger text sizes without looking mechanical.