Sans Normal Asdur 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, editorial, product design, signage, modern, neutral, clean, friendly, functional, versatility, clarity, neutrality, readability, geometric, rounded, open counters, high legibility, even rhythm.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes are consistent and even, with open apertures and generous counters that keep shapes clear at text sizes. Uppercase forms feel straightforward and stable, while the lowercase has simple, single-storey shapes (notably the a and g) and compact terminals that maintain an orderly rhythm. Figures are clear and uncomplicated, with round forms that sit comfortably alongside the letters.
It performs well for interface copy and general-purpose text where clarity and steadiness are priorities. The open counters and simple forms also suit editorial layouts, product communication, and wayfinding or labels that need quick, reliable recognition. It can scale up for headlines while retaining a clean, contemporary presence.
The overall tone is modern and neutral, leaning approachable rather than technical. Its rounded geometry and open shapes give it a friendly, everyday feel while staying restrained and professional. The texture in paragraphs reads calm and unobtrusive, suitable for content-forward design.
The design appears intended as a versatile, no-nonsense sans for broad everyday use. By combining geometric roundness with uncomplicated details and consistent stroke behavior, it aims to deliver dependable legibility and a neutral voice that integrates easily across brands and UI systems.
Curves and joins are kept smooth and consistent, giving the font a cohesive, system-like regularity. Spacing appears balanced in running text, and the mix of circular bowls with straightforward stems creates a predictable, readable pattern across longer passages.