Sans Normal Oldob 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, clean, approachable, approachability, impact, clarity, modern branding, rounded, geometric, even rhythm, smooth curves, open counters.
A heavy, rounded sans with predominantly geometric construction and smooth, continuous curves. Stroke weight is very even, with generous bowls and open counters that keep forms clear at large sizes. Corners are softened throughout, and terminals read as clean, blunt endings rather than calligraphic cuts. Uppercase shapes feel broad and stable, while lowercase maintains simple, single-storey forms (notably a and g) with straightforward, uncluttered joins and a compact, consistent rhythm. Numerals are similarly sturdy and rounded, with clear differentiation and strong vertical presence.
Best suited to headlines, logos, and short-to-medium display copy where its rounded geometry and strong weight can carry personality. It also works well for packaging, signage, and UI marketing surfaces that need clear, friendly emphasis at larger sizes.
The overall tone is friendly and contemporary, pairing assertive weight with softened geometry. It feels approachable and optimistic rather than technical, with a polished simplicity that suits upbeat, consumer-facing branding.
The font appears designed to deliver a modern, approachable display voice with high visual impact, using consistent stroke weight and rounded geometry to maintain clarity and warmth in bold typographic settings.
The design emphasizes clarity through large apertures and wide interior spaces, helping counters remain legible despite the heavy weight. Round letters like O/C/G read as near-circular, giving the face a cohesive geometric cadence, while diagonals (A/V/W/Y) stay crisp and energetic without introducing sharp, spiky tension.