Sans Normal Wagup 2 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, ui labels, friendly, approachable, modern, playful, clean, soften modernity, friendly clarity, everyday readability, rounded, soft, open, humanist, casual.
A rounded sans with softly tapered terminals and gently modulated strokes that keep the texture lively without becoming calligraphic. Curves are generous and open, with circular bowls and smooth joins; corners are consistently softened, giving the letters a buoyant, approachable silhouette. Proportions feel roomy, with broad uppercase forms and a compact, readable lowercase that maintains clear counters and steady spacing. The numerals follow the same rounded construction, with simple, easily distinguishable shapes and a consistent baseline rhythm.
It suits cheerful brand identities, packaging, and editorial headlines where a rounded, inviting presence is desired. The clear counters and smooth rhythm also make it a good choice for UI labels, signage, and short paragraphs where a friendly tone and quick recognition are important.
The overall tone is warm and informal while still feeling contemporary and tidy. Rounded endings and open forms give it a friendly, cooperative voice suited to upbeat messaging rather than strict, clinical branding.
The design appears intended to provide a modern sans voice with softened geometry—balancing clean construction with rounded terminals to feel approachable and contemporary across both display lines and everyday interface text.
Distinctive details include single-storey lowercase forms (notably the a and g), a straightforward, geometric-leaning construction in O/C/G, and smooth, slightly softened joins in diagonals like V/W/X that avoid sharpness. The sample text shows an even color and stable word shapes, suggesting reliable readability at display and short-text sizes.