Sans Superellipse Hodup 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Moderna Condensed' by Los Andes, 'MVB Embarcadero' by MVB, and 'Dark Sport' by Sentavio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, modern, friendly, punchy, utilitarian, impact, clarity, approachability, modernity, rounded, soft corners, blocky, compact, high impact.
A very heavy sans with rounded-rectangle construction and softened corners throughout. Curves are broad and geometric, with open, circular counters and minimal stroke modulation. Terminals are mostly squared-off with rounding, giving a sturdy, compact color on the page. The lowercase keeps simple, single-story forms and short-to-moderate ascenders/descenders, while capitals read wide and stable with even verticals and generous internal space for the weight.
Best suited to display sizes where its mass and rounded geometry can read cleanly—headlines, posters, logotypes, packaging, and wayfinding. It can work for short bursts of copy or UI callouts when ample size and spacing are available, but its dense color is less ideal for long-form reading.
The overall tone is confident and approachable: industrial strength without feeling sharp or aggressive. Its rounded geometry and dense texture create a friendly, contemporary voice that suits energetic messaging and bold branding.
Designed to deliver maximum impact with a friendly geometric voice, emphasizing solid structure, simple forms, and consistent rounded-corner details. The intent appears to be a versatile, attention-getting workhorse for contemporary display typography rather than delicate or editorial nuance.
In text, the weight produces strong, even blocks of black, so spacing and line breaks become a key part of readability. The numerals are similarly robust and highly legible at large sizes, matching the same rounded, squared geometry as the letters for a consistent system feel.