Sans Normal Osril 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Swiss 721' by Bitstream, 'Neue Haas Grotesk Display' by Linotype, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, modernity, versatility, geometric, compact, blocky, round terminals, closed apertures.
This typeface is a heavy, clean sans with smooth, rounded curves and consistently thick strokes that keep counters compact. Letterforms lean geometric, with near-circular bowls in C, O, and G, and sturdy verticals that give the alphabet a dense, poster-like color. Terminals are mostly blunt and square, while curves stay continuous and controlled, producing a crisp silhouette at large sizes. Details like the two-storey a, single-storey g, and a sharply angled y and v add variety without breaking the overall uniform rhythm.
It performs best in headlines, posters, and prominent UI or signage where a dense, high-impact word shape is desirable. The sturdy forms also suit branding and packaging, especially when clarity and immediacy are more important than delicate typographic nuance.
The overall tone is bold and direct, with an approachable modern feel. Its rounded geometry and compact counters read as friendly and contemporary, while the weight and tight internal space create a strong, assertive voice suited to attention-grabbing messaging.
The design appears intended to deliver a contemporary, high-impact sans optimized for bold display use. Its geometry and uniform stroke treatment prioritize strong silhouettes, consistent texture, and quick recognition in short phrases and titles.
Spacing appears even and stable in text, with a solid, continuous texture that favors impact over airiness. Numerals match the letterweight closely and feel built for headline use, with simple, robust shapes that remain legible at a glance.