Sans Normal Imnaf 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, packaging, posters, kids branding, stickers, playful, friendly, chunky, bouncy, kidlike, approachability, attention, whimsy, informality, rounded, blobby, soft, bubble, cartoonish.
A heavy, rounded sans with inflated, blobby silhouettes and generously softened corners throughout. Strokes are uniformly thick with minimal modulation, and counters tend to be small and circular, giving letters a compact, pillowy interior. Terminals are fully rounded, joints are smooth, and many forms lean on near-circular bowls and simplified geometry, producing a consistent, bubbly texture across the alphabet and numerals. The overall rhythm is spacious and easy to scan at display sizes, with a deliberately simplified, friendly construction rather than sharp detail.
Best suited to display applications where its chunky, rounded forms can read clearly—headlines, logos, packaging, posters, social graphics, and kid-focused branding. It can also work for short labels and playful UI moments, but is less appropriate for small-size text or information-dense layouts where counters may close up.
The font communicates a cheerful, casual tone—more whimsical than formal—suggesting fun, approachability, and a slightly goofy charm. Its puffy shapes and rounded stress feel comforting and lighthearted, evoking kids’ media, snacks, toys, and upbeat promotions.
The likely intent is a bold, approachable display sans that prioritizes warmth and personality over typographic nuance. Its simplified construction and bubble-like massing appear designed to grab attention quickly while staying friendly and non-threatening.
The design favors broad shapes and tight counters, so interior clarity diminishes quickly at small sizes or in dense paragraphs. Curved forms dominate, and angular letters are softened into rounded, cartoon-like constructions, which helps maintain an even, cohesive color in headlines.