Sans Normal Asbuv 2 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui text, app design, signage, headlines, branding, modern, clean, friendly, tech, clarity, compactness, modernity, neutrality, rounded, geometric, open counters, high legibility, minimal.
This is a streamlined sans with a geometric backbone and softly rounded curves. Strokes stay even and consistent, with smooth circular bowls and open apertures that keep counters clear. Proportions are compact and space-efficient, with straight-sided verticals and restrained joins that avoid calligraphic modulation. The lowercase shows single-storey forms (notably a and g) and tidy, utilitarian details; numerals follow the same simplified, rounded construction for a cohesive set.
It suits interface typography and product design where compact width and clear shapes help maintain readability at small to medium sizes. The clean geometry also works well for wayfinding, dashboards, packaging, and contemporary branding systems that need a neutral, dependable voice.
The overall tone is modern and approachable, balancing technical clarity with a gentle roundness. It reads as contemporary and neutral rather than expressive, giving it a friendly, product-oriented feel without looking playful or casual.
The design appears intended to deliver a compact, highly legible sans with a geometric, rounded construction that stays consistent across uppercase, lowercase, and numerals. It prioritizes clarity and a modern, system-friendly presence over stylistic quirks or dramatic contrast.
Rhythm is steady and regular, with consistent internal spacing that supports clean text color in paragraphs. Round letters (O, C, G, e) are particularly smooth and circular, while diagonals (V, W, X, Y) are crisp and restrained, reinforcing a minimalist, engineered character.