Sans Normal Asbuv 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, editorial, clean, modern, friendly, minimal, technical, versatility, clarity, modernization, neutrality, geometric, rounded, open apertures, high legibility, crisp terminals.
A clean geometric sans built from simple circular bowls and straight stems with consistent stroke thickness. Counters are generous and round, with open apertures that keep forms clear in text. The lowercase shows single-storey construction where expected and a compact, tidy rhythm; round letters stay close to true circles while verticals remain straight and calm. Terminals are mostly blunt and precise, with subtle rounding in curves that prevents the design from feeling harsh.
This face performs well in UI and product contexts where clarity and a steady typographic color are important. Its geometric simplicity and open forms also suit modern branding, signage, and editorial layouts that need a neutral but friendly sans with reliable readability.
The overall tone is modern and approachable, combining a rational, constructed structure with soft roundness. It reads as quietly confident and neutral, suitable for interfaces and contemporary branding without feeling overly corporate.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency through geometric construction and even stroke behavior. Its restrained details suggest a focus on broad usability across display and text settings while maintaining a modern, rounded character.
The numerals follow the same geometric logic, with clear differentiation and stable proportions. Uppercase shapes maintain a broad, even stance, while lowercase maintains smooth continuity in running text; the result is a consistent, unobtrusive texture across lines.