Sans Normal Dumud 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, clean, technical, friendly, minimal, clarity, modernity, visibility, neutrality, simplicity, geometric, rounded, monoline, open apertures, generous spacing.
A broad, geometric sans with monoline strokes and smoothly rounded curves. Letterforms are built from simple circular and elliptical structures, with open counters and restrained terminals that keep edges crisp without feeling sharp. Proportions run wide overall, giving capitals like O, Q, and D a roomy presence and making horizontal strokes (E, F, T) feel extended. Lowercase maintains a straightforward, single-storey construction where applicable, and the numerals follow the same clean, rounded logic for an even, consistent texture.
Best suited to headlines, brand wordmarks, posters, and signage where its wide proportions can breathe and its clean geometry can read quickly. It also works well for short UI labels and product/interface typography when a modern, spacious feel is desired, though long paragraphs will appear expansive due to the wide set.
The tone is contemporary and calm, balancing a technical, engineered precision with approachable softness from the rounded geometry. Its wide stance reads confident and airy, suggesting a modern, forward-looking voice rather than a compact or traditional one.
The design appears intended to deliver a neutral, modern sans built on geometric principles, prioritizing clear silhouettes and consistent stroke behavior. Its widened proportions and open forms suggest an aim toward high visibility and a contemporary, spacious aesthetic in display and interface contexts.
At display sizes the wide proportions and open shapes create strong clarity and a stable rhythm, with whitespace playing a prominent role in the overall color. The simple geometry keeps forms highly consistent across uppercase, lowercase, and figures, emphasizing neutrality and legibility over personality-driven quirks.