Sans Normal Nadum 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, chunky, punchy, attention grabbing, retro branding, friendly display, bold messaging, rounded, soft corners, geometric, compact, high impact.
A heavy, rounded sans with broad proportions and compact counters that create a dense, high-impact texture. Curves are built from smooth, near-circular forms, while terminals and joins are subtly softened rather than sharply cut, giving letters a cohesive, cushioned silhouette. Strokes stay consistent across curves and straights, and spacing reads steady in running text, producing a bold, poster-like rhythm.
This font is best used for headlines, short statements, and branding where maximum visual presence is desired. It fits well on posters, packaging, storefront signage, and social graphics, especially when a friendly, retro-leaning display voice is needed.
The overall tone is upbeat and approachable, with a nostalgic, display-driven energy. Its inflated, rounded shapes feel friendly and informal, making it well-suited to attention-grabbing, lighthearted messaging.
The design appears intended to deliver strong, immediate impact through rounded geometric construction and a compact internal structure, prioritizing personality and visibility in display contexts.
Round letters like O and Q appear strongly circular, and the numerals carry the same chunky geometry for consistent color in mixed alphanumeric settings. In the sample text, the font maintains clarity at larger sizes, where its tight counters and heavy forms read as a deliberate stylistic feature rather than a text-face compromise.