Sans Normal Norob 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aukim' by AukimVisuel, 'Aspira' by Durotype, 'Engram Pro' by Machalski, and 'Modica' and 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, punchy, impact, approachability, clarity, modernity, simplicity, geometric, rounded, soft, blocky, compact counters.
A heavy, geometric sans with rounded curves, broad bowls, and predominantly straight-sided construction in the verticals. Strokes are uniform and dense, with tight, compact counters that keep the color strong at text sizes. Terminals are clean and flat, while curves are smooth and circular, producing a sturdy, poster-like rhythm. The lowercase is simple and utilitarian, with single-storey forms (notably the a and g) and a short, wide-shouldered feel throughout.
Best suited for headlines, display typography, and short-to-medium text where strong typographic color is desired. It performs well in branding, packaging, and signage where quick recognition and a friendly geometric voice are priorities.
The overall tone is confident and approachable, leaning more friendly than severe thanks to the roundness and simplified shapes. Its mass and compact internal spaces give it a punchy, attention-grabbing character suited to energetic branding and bold statements.
The design appears intended to deliver maximum visual impact with straightforward geometric forms and minimal detail, balancing a modern, constructed feel with softened curves for approachability. It emphasizes clarity and presence over refinement, making it effective for bold contemporary layouts.
Distinctive details include a Q with a pronounced internal tail/swash-like cut, and a single-storey g with an open, expressive ear. Numerals are robust and highly legible, with large forms and minimal finesse that prioritize impact over delicacy.