Sans Superellipse Harud 4 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'GS Frank' by Great Scott and 'Air Force' by Indian Summer Studio (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, tech, friendly, confident, clean, geometric clarity, approachable tech, display impact, brand cohesion, rounded, geometric, square-round, compact, high-contrast counters.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners throughout. Strokes are largely uniform, with broad, stable horizontals and verticals and slightly condensed inner counters that keep the silhouettes compact. Round letters like O/C/G read more squared-off than circular, while straight-sided forms (E/F/H/N) feel rigid and engineered. The lowercase is sturdy and simple, with single-storey a and g, a short-armed r, and a squared i/j dot; terminals are mostly blunt and rounded rather than tapered. Numerals follow the same boxy-round logic, with an oval-like 0, open curves on 2/3, and a wide, grounded 4/5/6/8/9 presence.
Well suited to logos, brand wordmarks, and headline typography where a modern, rounded-tech voice is desired. The chunky, compact shapes and squared curves also work effectively for packaging, wayfinding, and interface-style labels where quick recognition and consistent geometry are priorities.
The overall tone is contemporary and structured, combining a technical, device-like geometry with approachable rounded corners. It feels assertive and legible at display sizes, with a friendly edge that keeps it from appearing harsh or purely industrial.
The letterforms appear intended to deliver a contemporary geometric identity built from rounded rectangles—balancing engineered precision with softened corners for approachability. The simplified lowercase and uniform stroke treatment suggest an emphasis on clarity, solidity, and a cohesive, system-like visual language.
The design leans on squared curves and tight apertures, which produces a distinctive rhythm in running text—especially in sequences with many rounded letters—while preserving clear, simple silhouettes for signage and UI-style labeling.